How much does a tattoo cost? A pricing guide

Understand how tattoo pricing works in Australia and New Zealand — hourly rates, minimum charges, what affects the price, and how to budget for your tattoo.

How tattoo pricing usually works

Most tattoo artists charge either an hourly rate or a flat price for a specific design. Small pieces are often quoted as a single price, while larger or multi-session work is typically charged by the hour or per day.

Many studios also have a minimum charge that covers setup, sterile equipment and the artist’s time, even for tiny tattoos.

What affects the price

Size and detail are the biggest factors, followed by placement (some areas are slower and harder to tattoo), colour vs black-and-grey, and the artist’s experience and demand. Custom designs take more time than pre-drawn flash.

Budgeting tips

Ask for a quote during your consultation, factor in a tip if you’re happy with the work, and never choose an artist on price alone — a well-done tattoo lasts a lifetime, while cheap work can be expensive to fix or remove.

Frequently asked questions

How much does a tattoo cost?

Tattoo prices vary widely based on size, detail, placement and the artist’s experience. Small pieces are often a flat fee, while larger work is charged hourly or per day, and most studios have a minimum charge.

Why do tattoo artists have a minimum charge?

A minimum charge covers setup, sterile single-use equipment and the artist’s time, so even very small tattoos have a base cost.

Should I choose a tattoo artist based on price?

No — quality matters far more than price. A well-done tattoo lasts a lifetime, while cheap or rushed work can be costly to fix or remove later.

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